Two reads in one week? Sure, why not? I was looking through some books I haven't read yet and was planning out what to read first. Among these books was this one. It was substantially shorter than the rest of the bunch, so I decided to just read it now as opposed to putting it off for another week. BACKGROUND:
This was one of a few books my mother bought for me one Christmas a few years ago. They were all motivational books of some sort. Out of all of them, this was really the only one that actually captured my interest (thanks in no small part to its rather inspirational title). My mom has this presumptuous notion that my idea of success is being rich as shit and being at the top of my field, and while I understand better than anyone that she means well, the other books she bought reflected this notion, so I wasn't compelled to read those other ones as much. SUMMARY: This book was written by Paul Arden, a wizard in the advertising world. He used his in experiences in the industry to provide advice in all sorts of subjects, presented in the book with not only in words, but with all sorts of visuals (different layouts, colors, bold text, pictures, etc.). It's an easy-to-digest read; you're never bombarded with an avalanche of text, and it helps to have things other than the text to look at that help convey Arden's advice. Arden goes over a number of different topics. He does so in a concise fashion: the title aptly communicates his main idea, and the following texts adds insight to this main idea. The topics he covers vary greatly (the usual "mind over matter" stuff for achieving goals, dealing with clients, how to go about ideas and creative thinking, etc.), and while not all of his advice is applicable to me, or something I necessarily agreed with, a lot of what he says had me pondering about different aspects of my life. I'm not in the advertising field, but Arden's insight on clients (something I dealt with working in web development), creative thinking (a mindset I try to abide by, especially in Lego builds), the subject of being wrong or right (something I still struggle with), and even stuff like presentations (I hate giving speeches) all resonated with me in some way. I don't want to give too much away in the off chance someone is interested in reading this, but I found a good number of nuggets of wisdom and plenty of quote-worthy lines all over. VERDICT: It didn't solve all of my life's problems, but this book provided me with a new angle with which to look at some of those problems. It's an effective blend of (mostly) insightful advice and good visual presentation, all in one short, but sweet book. Give it a read; maybe something in it will resonate with you, too. - end -
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June 2024
Derryck
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